With the introduction of 360 photography and video viewing on Facebook and YouTube along with the introduction of low cost 360 cameras 2016 saw a massive increase in interest for experiential imagery. This increase hasn’t just been with keen photography enthusiasts large organisations are using this technology to promote their organisations.
I currently work within a digital marketing team with a personal specialism of 360 technology, creating and editing content (Photos and Videos) to be used within “VR” apps to promote the organisation and the area. 360 is giving marketing teams across the country and world something different to think about with the locations we use to create engaging visual content. No longer can organisations use rooms that only look good on one side of the camera, and no longer can we hide everything which our maintenance teams haven’t yet fixed. 360 – at the moment is all about truthful and compelling stories being told immersively and making the viewer want to be there.
So with large businesses using 360 videos as part of their marketing and hiring specialist isn’t time that you learn how to do it too?
I’ll share some hints and tips that I’ve learnt over the past 12 months, from working with external agencies to how to manage people in your own organisation when shooting for yourself.